【已解決】 清華大學經濟管理學院的市場營銷系怎么樣？
最佳答案 2023-06-13 03:30
清華大學市場營銷系是清華大學經濟管理學院2004年6月將原有的企業管理系分拆成的三個單位之一。清華大學市場營銷系不僅在中國處于領先地位，還是亞太地區市場營銷學研究與教育的領頭羊之一。同時，我們也是工商管理國家一級重點學科的組成單位。2005年，由我系發起，并與北京大學市場營銷系聯合主辦的中國第一本市場營銷領域的學術期刊《營銷科學學報》（Journal of Marketing Science）已經成為中國市場營銷學術界最為權威的學術期刊。
我們擁有一個熱愛科研與教書育人、團結融洽的教授團隊。目前全系有13位全職教授，研究范圍包含營銷模型、營銷戰略與消費者行為研究。我們團隊的研究產出豐盛: 論文不僅收錄于國內頂級管理期刊和具有廣泛社會影響力的報刊，包括《人民日報》，《管理科學學報》，《營銷科學學報》，《管理世界》和《南開管理評論》；還發表在各大國際頂級的營銷和管理期刊，包括Journal of Marketing Research，Management Science，Marketing Science，Journal of Marketing，Production and Operations Management，Journal of Consumer Research，Journal of Consumer Psychology。以下是我系教授最近幾年的代表作。
中文報刊、期刊和著作
陳煜波,“用好數據資源 培養數字人才 抓住歷史機遇發展數字經濟”，《人民日報》。(2018年06月04日16 版)
于春玲，李澤群，張碩，“中國制造業企業如何成功實施品牌戰略：北新建材案例研究”，《營銷科學學報》。（Forthcoming）
李飛，《全渠道零售設計》，經濟科學出版社，2019
李飛，李達軍，李純青，張語涵，劉茜，曲慶，“小而美的營銷神話：基于環意國際旅行社的案例研究”，《南開管理評論》，2018.6:131-141.
三橋宏規、內田茂男、池田吉紀著，《透視日本經濟》（丁紅衛、胡左浩翻譯），清華大學出版社，2018年1月出版。
英文期刊
Kumar, Vineet andYacheng Sun(Forthcoming), “Designing Pricing Strategy for Operational and Technological Transformation,”Management Science.
Xiao, Ping, Ruli Xiao,Yitian (Sky) Liang, Xinlei (Jack) Chen and Wei Lu (Forthcoming), “The Effects of a Government’s Subsidy Program: Accessibility Beyond Affordability,”Management Science.
Chen, Yubo, Mrinal Gosh, Yong Liu and Liang Zhao (2019), “Effects of Media Coverage of Climate Change on Consumer Purchase of Sustainable Products: Evidence from the U.S. Hybrid Vehicle Market,”Journal of Marketing Research, 56(6): 995-1011.
Chen, Yuboand Liantao (Tarry) Wang (2019), “Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges,”Journal of Marketing, 83(5): 28-31.
Huang, Tak,Yitian (Sky) Liang, Charles Weinberg and Gerald Gorn (2019), “The Sleepy Consumer and Variety Seeking,”Journal of Marketing Research, 56(2): 179-196. (Lead Article)
Sun, Yachengand Dan Zhang (2019), “A Model of Customer Rewards Program with Finite Expiration Term,”Management Science, 65(8): 3889-3903.
Wang, Qi, Juan Feng andXuping Jiang(2019), “Multiple-Winner Award Rules in Online Procurement Auctions,”Production and Operations Management, 28(10): 2533-2551.
Ho, Jason,Yitian (Sky) Liang, Charles Weinberg and Jing Yan (2018), “An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market,”Journal of Marketing Research, 55(3): 414-431.
Chen, Rong, Xiaobing Xu and Hao Shen (2017), “Go Beyond Just Paying: Effects of Payment Method on Level of Construal,”Journal of Consumer Psychology, 27(2): 207-217.
Gong, Shiyang, Juanjuan Zhang,Ping ZhaoandXuping Jiang(2017), “Tweeting as a Marketing Tool: A Field Experiment in the TV industry,”Journal of Marketing Research, 54(6): 833-850.
Kivetz, Ran andYuhuang Zheng(2017), “The Effects of Promotions on Hedonic versus Utilitarian Purchases,”Journal of Consumer Psychology, 27(1): 59-68.
Sun, Yacheng, Xiaojing Dong and Shelby McIntyre (2017), “Motivation of User-generated Content: Social Connectedness Moderates the Effects of Monetary Rewards,”Marketing Science, 36(3): 327-470. (Lead Article)
Tao, Tao, Bob Wyer andYuhuang Zheng(2017), “The Scale Range Effect on Numerical Information Judgment: A Two-Process Model,”Journal of Experimental Psychology: General, 146(3): 409-427.
Xu, Xiaobing,Rong ChenandMaggie Wenjing Liu(2017), “The Effects of Upper and Lowercase Wordmarks on Brand Perceptions,”Marketing Letters, 28(3): 449–460.
Chen, Rui,Yuhuang Zhengand Yan Zhang (2016), “Fickle Men, Faithful Women: Effects of Mating Cues on Men’s and Women’s Variety-Seeking Behavior in Consumption,”Journal of Consumer Psychology, 26(2): 275-282.
Sun, Yacheng, Shibo Li and Baohong Sun (2015), “An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination,”Marketing Science, 34(5): 627-777.
Zhang, Jurui, Yong Liu andYubo Chen(2015), “Social Learning in Networks of Friends versus Strangers,”Marketing Science, 37(4): 573-589.
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